DRAIFLESSEN Collection "C&A attracts! 100 years of company history"

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DRAIFLESSEN Collection "C&A attracts! 100 years of company history"

Exhibition lighting design

Place: Mettingen

Category: Arts & Culture

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Impressions of a 100-year company history - on the occasion of the 100th anniversary of C&A Germany, the Draiflessen Collection showed the temporary exhibition »C&A attracts!«. The centerpiece of the show, which deliberately dispensed with a chronological presentation of the company's history, was a walk-in C&A logo, from which the visitor was offered an unusual view of the core themes of brands, fashion, advertising, merchandise management, employees and architecture. The idea of the walk-in logo offered the possibility of an overview of the individual contents of the company's history. A specially developed app complemented the exhibition experience.

Location: Draiflessen Collection
Exhibition archtecture: Michaelis Szenografie
Photographer: Alistair Overbruck